Instagram Growth Techniques for Indie Games

Instagram Growth Techniques for Indie Games

I’m going to be writing a series of intro to Instagram posts focused on utilizing the platform for indie game development. This first one will be on growth techniques, the second will be on posting successful content, and the third will be on whether or not I’ve found Instagram to be useful to our goals. Our Instagram can be found here: dreamsailgames.

Mixed Reality Content Creation for Virtual Reality Games

Mixed Reality Content Creation for Virtual Reality Games

Mixed reality! It’s a hot topic these days, with Microsoft using the term as they announce partnerships with Acer, et al. But back in the day (aka a few months ago) “mixed reality” was a term I more commonly associated to a type of video recording. Mixed reality video involves taking live, chroma-keyed footage of a VR-player and compositing them between the foreground and background of your VR game of choice. Makes the player look like they’re actually in the game, as the main character.

Programmer Perspective: Switching from Unity to Unreal Engine 4

Programmer Perspective: Switching from Unity to Unreal Engine 4

Hello, Marty here. I’m on the programming team for DreamSail Games. In August 2016 we launched our first commercial project Blade Ballet which we built in Unity. We’re pretty proud of Blade Ballet and how far its come, but we think we can be pushing games harder and further. Our next project is a VR project. We spent a month getting our feet wet with developing some small VR prototypes and deciding between Unity 5 and Unreal Engine 4 to use for our next project, followed by 4 more months of prototyping in UE4. Here are the differences I've found.

Analytics and KPIs: Marketing for Video Games

Analytics and KPIs: Marketing for Video Games

Simply put, KPIs are representations of goals and progress whittled down into numbers.  These numbers serve as variables that reflect how your business is positioned in the industry. Key performance indicators can be used to evaluate the potential for growth and track how actions taken by your team can translate into success.